MarketShare Partners (MSP) is a strategic decision sciences firm offering the world’s leading capabilities around accountability and objective business intelligence. Co-founded by one of the founding fathers of marketing science, they focus on maximizing revenue through advanced portfolio strategy, resource allocation optimization, marketing optimization and maximizing customer equity for Fortune 500 companies. MSP’s unique amalgam of scientific rigor and artful programmatic action plans blend the latest in ROI modeling, strategic innovation, and new media.

MSP starts with the world’s best marketing scientists under one roof – industry and academic thought leaders with proven track records. And they focus on the factors that impact a company’s likelihood for success (or failure), and optimize accordingly. It is risky to only look at marketing drivers – you have to look at the drivers that impact the marketing drivers, which they uniquely are able to quantify.

MarketShare Partners sought Xenatus Global to architect, design and implement a Defect Tracking System. The Defect Tracking Systems delivered by Xenatus provided MSP’s groups of developers with the ability to automate, track, report and effectively manage outstanding bugs in their products. The Xenatus solution benefits, provided to MSP included:

• Continued visibility to key product indicators
• Better predictability of liabilities
• Reduced burden and risk
• Productivity gains from workflow automation
• Configurable and extendable business rules
• Real time data availability and processing capabilities
• Reliability – no single point of failure solution
• Manageability – industry standard management tools
• Scalability – n-tier architecture and modularity
• Performance – distributed processing engine